It refers to the personality traits and lifestyles that your ideal customers associate with. Psychographic information is much more ambiguous than the previous two elements. These are the quantifiable characteristics that define your ideal customer. In some cases, your target geographic might be the entire planet – in which case the other two elements would be more specific. It be a specific city, state, or country. In general, there should be three key elements that define a target audience: 1. Having a clear vision of the target audience is something that needs to happen before any type of content is created or promoted. These are the demographics, personality types, and followings that would find your message most impactful. In a nutshell, a target audience is who you create your content for. Learning how to identify target audience trends is perhaps the most crucial step in a content marketing strategy and one that takes much more effort than many assume. Ultimately, your ability to understand your target audience is how you capture attention, maintain interest, and (hopefully) create revenue.Ĭonsidering that generating traffic and leads is commonly listed as one of the top marketing challenges, it’s clear that conducting target audience analysis is no simple task. “Know the customer” is the age-old saying in business.
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